More than 50% have been late to work due to their morning makeup routine
78% have bought duplicate products to keep with them on the go and almost 60% keep multiple “sets” of makeup in different places
32% report having 4 or more products on hand for touch-ups in their purse or at their desk. That’s almost a full routine!
Nearly 60% say their must-have touchup essential is a lipstick or lipgloss, while 20% reach for complexion products like BB creams or concealers. Great skin and a smile are a must.
97% have touched up their makeup before an event or meeting; 81% do it regularly
The average woman keeps 3 products in her desk for touch-ups at work
77% have gone out of their way to find smaller sized products to carry with them to events or on their commute
While touch-ups are routine for most women, they want to touch-up fast! Just over 80% report spending 10 minutes or less on touchups. She’s got places to be!
We asked women to share the reasons they touch-up their makeup, and they had a lot! 28% touchup before a big meeting, 33% before a date, and 37% before after-work plans
Not being able to touch-up impacts our mood. Over half of women felt self-conscious if they didn't touchup, 10% reported feeling inconvenienced and almost 20% felt annoyed if they couldn't touch up
Almost half touchup to feel more confident while a third of women touchup “just because”